Increasing Mobile Money Uptake Through A Device Loan Service

Service and Business Innovation

User Experience Design

6 months (2024) • I worked on this project as a Senior Experience Designer at Ideate Innovation.

My Role and Responsibilities

Product Designer and User Researcher

Benchmarking study of device financing models.
Creating research tools and sacrificial concepts for user research.
UX Audit of the Lesi Pay Device Loan user journeys.
Redesigning pain points in the user journey and creating prototypes for usability testing.
Leading usability testing with Dialog customers and staff across Sri Lanka.
Co-authored the final recommendations report.

Benchmarking study of device financing models.
Creating research tools and sacrificial concepts for user research.
UX Audit of the Lesi Pay Device Loan user journeys.
Redesigning pain points in the user journey and creating prototypes for usability testing.
Leading usability testing with Dialog customers and staff across Sri Lanka.
Co-authored the final recommendations report.

Benchmarking study of device financing models.
Creating research tools and sacrificial concepts for user research.
UX Audit of the Lesi Pay Device Loan user journeys.
Redesigning pain points in the user journey and creating prototypes for usability testing.
Leading usability testing with Dialog customers and staff across Sri Lanka.
Co-authored the final recommendations report.

The Outcome

A redesigned Lesi Pay Device Loan user journey and recommendations for the service design.

We improved usability and the user experience by employing UX best practices, improving visual hierarchy as well as improving the copy. We let the user create their own plan to help them take control of their decision and made all the associated costs transparent and accessible. The existing discounts on additional payments were also highlighted to maximise the value proposition.

View publication

User Research and Testing

We were able to conduct in person user research with Dialog staff and customers in Sri Lanka. I designed sacrificial concepts and wireframes that the researchers were able to use to facilitate interviews.

I was later able to lead user testing across the island with interactive prototypes that addressed the feedback we received from users about their past experience with the service.

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ahmedbydesign@gmail.com

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